Rev Theory
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Album Releases

Light It Up
Rev Theory Set To Drop Acoustic EP
August 10, 2009
There are one-hit wonders, and there are bands that build a massive base with face-to-face, show-to-show mojo--bands like Nickelback, Flyleaf, Soundgarden, and now Rev Theory. The nomadic New York hard rock quintet has logged almost five years of relentless touring, sharing stages with Avenged Sevenfold, Buckcherry, Seether, and others. Last summer, they rocked 100,000 WWE wrestling fans, who adopted their song "Light It Up" as the theme to Wrestlemania XXIV. This summer, they're still ruling rock radio (and the top slot on Sirius Active Rock rankings) with "Far From Over," headlining the Monster Energy second stage at Crüe Fest 2, and leading tens of thousands of concertgoers in thundering chants of "Hell Yeah," the name of their first single from 2008's sophomore LP, 'Light It Up'.

Now with a loyal army at their backs, Rich Luzzi, Julien Jorgensen, Dave Agoglia, Matt McCloskey, and Rikky Lixx have hit stride, moving a milestone 100,000 albums. In a time when fans cling tight to hard-earned dollars, Rev Theory sold most of its records to concert ticket holders (racking up more venue sales than any band in their label's history). Rev Theory's response? Give 'em more! Lauded for unplugged jams at intimate settings such as the instrument sections at Best Buy stores, the group is releasing an acoustic EP. Concertgoers got the first crack at it, and digital copies went on sale Aug. 4.

"We actually love playing acoustic, because it really gets to showcase the band musically and vocally--our bassist Matt was a vocal major at NYU, so it's kind of like having another lead singer in the band," lead vocalist Rich Luzzi says. "Plus it's always fun to be able to take some of your heavier songs and rearrange them."

Those who download the digital album will get a bonus track, too, Rev Theory's cover of Metallica's "Nothing Else Matters."

Released last June, 'Light It Up' features production from Brian Howes (Hinder, Chris Daughtry) and Josh Abraham (Linkin Park, Velvet Revolver). It's the follow-up to 2005's 'Truth is Currency', which launched Rev Theory's career on the road opening for Papa Roach, Saliva, Flyleaf and others. In fall '08, they played with Hinder and Crüe Fest veterans Trapt for the Jagermeister Tour. And gamers know Rev Theory for having the first ever video on Xbox Live and tracks on "Madden 09" and "Nascar 09."

Catch Rev Theory at Crüe Fest 2 through September 5. Dates, locations, and tickets at or
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Rev Theory Added To Crue Fest 2 Second Stage
July 18, 2009
Crüe Fest 2 announced a partnership with Monster Energy to add an additional stage at most dates on this year’s festival. The new Monster Energy Stage doubles the entertainment value at Crüe Fest 2 with five additional bands - Rev Theory, Cavo, Shram and 16 Second Stare plus one band chosen locally in select markets, showcasing the next generation of rock. With no change in ticket prices, rock fans will now see ten great rock bands for the price of one. For the cost of a Mötley Crüe concert, fans will see a day long rock festival with Mötley as the headliners. Crüe Fest 2 kicks off in Camden, NJ on July 19th with tickets available now at

Crüe Fest 2
stars Mötley Crüe with Godsmack, Theory of a Deadman, Drowning Pool and introduces Charm City Devils. The performances on the Monster Energy Stage will be staggered between the main stage acts creating a non-stop music event and adding to the overall festival atmosphere.

"It's always been in our hearts to turn our fans onto new rock music. Another stage seems to be just what the doctor ordered for Crüe Fest 2 and gives loyal Crüe and rock fans more for their hard earned money. See ya there," said Mötley Crüe's Nikki Sixx, Mick Mars, Vince Neil and Tommy Lee.

Mötley Crüe
manager Allen Kovac notes, “Mötley Crüe has always added value for their fans whether it be through their music, their merchandise or their stage production, it has served them well in their career.”

Local radio stations will chose the opening band in select tour markets where the Monster Energy Stage will play. For more information about each local area contest and the chance to open the Monster Energy Stage, including how to enter, please visit

Monster Energy
has dedicated its brand to live music over the years as part of major National and International festivals, specialty concert tours and substantial one-offs, in both core sponsor and associate sponsor categories utilizing on-site activation through multiple avenues. The partnership with Crüe Fest 2 marks the first time Monster Energy will have a mobile stage dedicated entirely to their brand.

Monster Energy Stage
will create a unique online community offering exclusive content from Crüe Fest 2 acts, in addition to the local bands. To kick off this opportunity, the anthem of Crüe Fest 2, Charm City Devils’Let’s Rock-N-Roll,” will be available as a free download. The new site is set to launch soon, visit for details.

Mötley Crüe is such an iconic band with the most loyal fans in the world. In a time where it seems everything is being cut back, Mötley Crüe is giving more to its fans and at the same time giving up and coming bands exposure. Monster Energy is proud to be a part of the havoc that will be wreaked across the nation this summer,” says Brent Hamilton of Monster Energy.

***The Monster Second Stage will NOT travel to Minot, ND, Portland, OR, Las Vegas, NV, Kansas City, MO and Syracuse, NY.***

Follow the Monster Energy stage and download a free copy of Charm City Devils’Let’s Rock N’ Roll (Endless Road)” at

Crüe Fest 2
Tour Dates:
7/19 - Camden, NJ - Susquehanna Bank Center
7/21 - Cuyahoga Falls, OH - Blossom Music Center
7/22 - Tinley Park, IL - First Midwest Bank Amphitheatre
7/24 - Minot, ND - North Dakota State Fair (Mötley Crüe only) *
7/27 - Auburn, WA - White River Amphitheatre
7/28 - Portland, OR - The Amphitheater at Clark County *
7/30 - Mountain View, CA - Shoreline Amphitheatre
7/31 - San Bernardino, CA - San Manuel Amphitheater
8/01 - Las Vegas, NV - The Joint at Hard Rock Hotel and Casino *
8/03 - Salt Lake City, UT - USANA Amphitheatre
8/04 - Englewood, CO - Fiddler’s Green Amphitheatre
8/05 - Albuquerque, NM - Journal Pavilion
8/07 - Spring, TX - Cynthia Woods Mitchell Pavilion
8/08 - Dallas, TX - Center
8/09 - Kansas City, MO - Sprint Center *
8/11 - Maryland Heights, MO - Verizon Wireless Amphitheater – St. Louis
8/12 - Indianapolis, IN - Verizon Wireless Music Center – Indianapolis
8/14 - Cincinnati, OH - Riverbend Music Center
8/15 - Clarkston, MI - DTE Energy Music Theatre
8/16 - Pittsburgh, PA - Post Gazette Pavilion
8/18 - Holmdel, NJ - PNC Bank Arts Center
8/19 - Mansfield, MA - Comcast Center
8/21 - Virginia Beach, VA - Verizon Wireless Virginia Beach Amphitheater
8/22 - Bristow, VA - Nissan Pavilion
8/23 - Raleigh, NC - Time Warner Cable Music Pavilion
8/27 - W. Palm Beach, FL - Cruzan Amphitheatre
8/28 - Tampa, FL - Ford Amphitheatre
8/29 - Atlanta, GA - Lakewood Amphitheatre
8/30 - Charlotte, NC - Verizon Wireless Amphitheatre
9/01 - Saratoga Springs, NY - Saratoga Performing Arts Center
9/03 - Syracuse, NY - New York State Fair *
9/04 - Scranton, PA - Toyota Pavilion
9/05 - Darien Lake, NY - Darien Lake Performing Arts Center

* = Indicates Main Stage Performances Only

For Crüe Fest 2 ticket and tour information, please visit: or

For more information on Monster Energy, please visit:
For more information on Mötley Crüe, please visit:
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Avenged Sevenfold On Final Stretch of Touring Cycle
April 11, 2009
If you haven't caught hard-rock heavyweights Avenged Sevenfold on their recent tour, now is your last chance. The band have announced that they will finish their current U.S. tour with two epic SoCal shows before a crowd of beloved hometown fans at The Nokia Theatre in Los Angeles on April 16th, 2009 and at the San Diego Sports Arena on April 17th, 2009. Avenged Sevenfold will also perform at The New Joint at Hard Rock Hotel & Casino in Las Vegas on Saturday, April 18th with special guests Atreyu & Rev Theory. This will be the last chance to catch the Orange County quintet until 2010, marking the end of a hugely successful touring cycle as the band heads into the studio to work on their next album once the tour is finished.

Avenged Sevenfold have been on the road for more than a year, playing to packed arenas on the fourth annual Rockstar Taste of Chaos tour, as well as a European tour with rock legends Iron Maiden. Avenged Sevenfold are currently on the third leg of their extensive North American tour. The tour, a co-headlining jaunt with Buckcherry that began last fall, has been a triumphant success with numerous sold-out shows, resulting in the extension of the tour to meet demand. With tickets at just under $40 it has been one of the most thriving rock tours of the year.

"After touring the world for pretty much two years straight, the stars aligned and have us finishing up in Southern California and Las Vegas," says the band's guitarist Zacky Vengeance. "If I could offer one piece of inside info it would be that these shows are the ones to see. We will be celebrating a very successful run and 10 years of madness that all started in the great state of California (though our friends in Las Vegas know how to throw a party so we can't leave them out either). We are f*cking excited to be home and leave everything we have on the table before we get to work on a new kick-ass album. So I am personally inviting you to come out alongside our closest friends and family and leave the ear plugs at home as we throw down for these end-of-tour shows. Don't be the one left out."

The band is touring behind the self-produced 'Avenged Sevenfold', which topped the Billboard Alternative, Hard, and Rock charts the week after its release in October 2007. It also won the award for "Best Album" at the 2008! Kerrang! Awards. The follow-up to 2005's million-selling 'City of Evil', 'Avenged Sevenfold' debuted at No. 4 on the Billboard Top 200, marking the biggest sales week ever for the quintet. The album has been certified gold by the Recording Industry Association of America.

Avenged Sevenfold U.S. tour dates:
4/09 - Amarillo, TX - Amarillo Civic Center
4/10 - Lubbock, TX - LoneStar Amphitheater
4/11 - Las Cruces, NM - Pan America Center
4/13 - Colorado Springs, CO - Colorado Springs World Arena
4/16 - Los Angeles, CA - Nokia Theater
4/17 - San Diego, CA - San Diego Sports Arena
4/18 - Las Vegas, NV - The Joint - Hard Rock Hotel
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Rev Theory VIP Tour Upgrade
February 3, 2009
The red hot rockers, Rev Theory, are heading back on the road for a headlining tour and are giving 10 fans for each show VIP ticket upgrades to not only see the band live, but attend an acoustic performance, receive an autographed poster, and meet the band in person.

Please note that this is NOT a contest! Each VIP upgrade is $35 USD and there are only 10 upgrades per show!

Rev Theory's latest album, 'Light It Up' is available in stores and all digital markets everywhere.

Rev Theory Tour Dates:
2/20 - Tempe, AZ @ The Clubhouse
2/23 - Lafayette, LA @ Punk and Crunk Festival (w/ Shinedown)
2/25 - Jackson, MS @ Touch Night Club
2/27 - Greenville, SC @ The Handlebar
2/28 - Goose Creek, SC @ The Dive
3/03 - Townson, MD @ Recher Theatre
3/04 - Allentown, PA @ Crocodile Rock
3/05 - Buffalo, NY @ Town Ballroom
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Rev Theory Video Contest
January 14, 2009
With the incredible response to Rev Theory’s new video for “Light It Up,” the band has decided to launch a video contest for their fans. Each fan now has the opportunity to create their own music video for “Light It Up,” have it selected by the band and become one of three videos placed on their YouTube page.

After they are posted, fans will have two weeks to vote on which they think is the best. The winner will receive a Rev Theory prize package with a signed guitar and more from the band. Click here to read further details and get your chance to win!

Get your copy of 'Light It Up', featuring “Hell Yeah,” and the self-titled single, “Light It Up,” in stores and all digital markets now!
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(7 news stories listed.)
Rich - Vocals
Rikki - Guitar
Matty - Bass
Julien - Guitar
Dave - Drums

Some bands take years to write and record that first record. You only make your debut once. Certain acts nail it right off the bat, find the groove, the move, the message, the splendor and the blunder and oh yeah, the wonder. The Doors and Pearl Jam found it in a flash. So did Guns N’ Roses. Revelation Theory, however, did not.

Make no mistake, Truth is Currency – the band’s 2005 toe-dip into the ocean of professional rock n’ roll, produced by Grammy winner Paul Ebersold (3 Doors Down, Saliva) – is no slouch. It’s an honest, raw, somewhat timid yet well-intentioned effort. Highlighted by the gritty ‘Slowburn,’ the LP did what a virgin indie (Element Records) release is supposed to. It put the band on the road, in a van, with a pizza and Pepsi diet and taught them the priceless art of how to judiciously juggle the back bunk when a local lady demands a personal tour of the bus. In other words, Truth is Currency permitted Revelation Theory a glimpse of the dream or in romantic terms, a career.

Young acts get so Tsunami-ed by the illusion that because they have a record and a tour, their shit suddenly stopped producing an obnoxious aroma. Take it from a fly whose buzzed around these walls since commissioning the review of The Crue’s Too Fast for Love for CHIC Magazine in 1983, no glory cometh to the lazy or entitled. Too Fast sucked in many ways except one: Its raw, uncaring, attitude ignited the 80s glam metal movement all the delight and decadence that came with it. The Crue also toured their tattooed leather trousers off and Nikki Sixx never stopped writing. In 1990, evolution spawned Dr. Feelgood, a hard rock masterpiece.

Which brings us to the purpose of my inhaling this rarefied air of corporate composition. I fucking LOVE the second, brave, loud, crunchy, hook-sick, bombastic, Appetite-inspired long play from the band once called Revelation Theory but who now simply go by the brilliantly ambiguous moniker, Rev Theory. My theory is that Rich Luzzi, Julien Jorgensen, Dave Agoglia, Matt McCloskey and Ricky Lixx aren’t that hung up on names. Revelation, revolution, revulsion, reversion, reverence –just call ‘em Rev then shut the fuck up and prepare to rock.

Do you know how often a vintage-riffed, throat-blazing anthem comes along? The kind of song that whether it’s cranking off your stereo or pummeling you live from the stage, it demands your heartfelt, fist-pumping participation? You must join in the chorus or the shame is just too much to bear? “Gimme a Hell/Gimme a Yeah/Stand Up Right now!” Track one on Rev Theory’s triumphant new LP, Light it Up, is destined to be a concert call to action that will raise the roofs off every building these east coast-bred rockers invade on their trek across Planet Rock. “Hell Yeah” is a raging hard on, poised to penetrate, and the exquisite pain upon entry symbolizes how good it can feel when a group of musicians really nail it.

Nothing fuels my faith in rockers more than a band that’s paid their dues yet remains in gratitude for the journey. For three years, Rev Theory toured tirelessly -- opening for the likes of Evanescence, Papa Roach, Buck Cherry and Saliva – vending their humble independent wares to audience members who’d just worked up a good sweat and decent pulse rate. They stood outside venues before and after shows with CDs, stickers, flyers, and an endless energy to connect with their organically growing fan base. And when the back of the bus wasn’t vibrating, these boys were writing songs. Really strong songs, the compost of Light it Up.

Feigning hyperbole and at the risk of being branded biased because I’m on assignment, I say without hesitation that this is one of the strongest sophomore efforts I’ve heard in quite some time. Through the brilliant production mentoring Brian Howes and Josh Abraham, Rev Theory has blossomed beautifully. In melody, musicianship and sonic sweetness, Light it Up smokes like a Rastafarian reefer.

“Wanted Man,” “Falling Down,” and the monstrous title track snap the neck with whiplash force. Lead singer Rich and bassist Matty combine to form a vocal powerhouse, harrowingly harmonious in their two-prong tonsil attack that marries gloriously with Julien’s locomotive rhythms and Dave’s thunderous skins. But my most beloved foray into frenetic fun is “Favorite Disease.” This song is so infectious; it may indeed prove to be hazardous to one’s health.

Okay, all cuteness aside, Rev Theory did not just appear on the radar like a UFO blip and has no designs on being the ‘next big thing or fad-driven flavor of the minute. They could give a fuck. . Like so many serendipitous street stories, this one was written outside the lines. “Dave, Julien and I have been friends since college,” says Rich. “One night we met at this bar and started singing cover songs and Julien said, ‘Dude, I had no idea you had such great pipes.’”

The back-story of a rock group isn’t what catches your attention or keeps you engaged. A million bands and a million tales – some make it, some don’t, most never get the chance – what matters is the music. What always matters is the music. The music and the ears upon which those tunes are falling, also known as the proud and loyal fan. Rev Theory is conscious of that reality because they are fans themselves. Recording and performing are scared trusts they collectively cherish. Light it Up passed through them from beyond the beyond.

Now it’s yours. Revel in that.

-Lonn Friend
Copyright Rumi Enterprises 2008